In today’s digital age, with the dominance of screens and the prevalence of digital advertising and social media, it’s easy to dismiss print as outdated.
However, professional printing remains a valuable and effective marketing tool when used correctly. It’s not obsolete; it’s adapting and evolving.
So, why is professional printing important?
1. First impressions count
Your printed collateral is often the first tangible interaction someone has with your brand. A professionally designed and printed business card, brochure, or flyer speaks volumes. It tells your customer you value quality, you’re detail-oriented and you’re serious about what you do.
2. Print builds trust
People trust print. Unlike digital content that can feel fleeting, a well-produced print piece feels more considered and reliable. It’s why people still hang onto a beautiful menu, a product catalogue, or a thank-you card from a business that nailed their job.
3. Stand out more
In a world overwhelmed by digital advertising, professionally printed materials such as glossy booklets, custom packaging, and high-impact pull-up banners stand out and demand attention.
4. Tactile & memorable
People remember print because it engages all the senses: the feel of the paper, the texture of the finish, and the vibrancy of the colours. This full sensory experience is why brands like Apple and Aesop spend just as much time finessing their printed materials as they do their digital ones.
4. Quality control
Professional design and printing guarantees brand consistency and high-quality design. Every element will accurately reflect your brand identity. Say goodbye to printing errors and pixelated logos, and enjoy flawless design every time.
Ready to upgrade your printed collateral?
At 61 Design, we don’t just hit print, we help bring your brand to life. Our in-house design and print team collaborates to deliver materials that are visually striking, strategically crafted, and bang-on for your business.
For tailored guidance on your print marketing, contact us. We’re here to elevate your print materials to new heights!
